From Town & Country Magazine, 1957- an ad for Juilliard Woolens.
'A return to the elegance of velvety texture.... Juilliard's superb  smooth-faced coating in fall's first colour. Cut in an exciting shape, a new length by Ben Zuckerman. At Saks Fifth Avenue, all stores, Best's Apparal, Seattle'
'Look for this label, Juilliard 100% Virgin Wool because 'Fine fabrics are the foundation of fashion.'

Virgin wool is wool that is spun for the first time. Shoddy is wool that is 'recycled' or re-spun from existing spun wool.