Two Zuckerman coats, from The Southeast Missourian, 17 March, 1954.

The coat on top, is in navy worsted with a folded shoulder line and features a horseshoe shaped neckline. The bottom coat is 7/8ths length in navy suede, with a binding of grosgrain and a single rhinestone button at the neck. It is lined in white taffeta.

The loose, flared coat is the new look for 1954. It is straighter and slimmer than previous years, and features rounded shoulders and low cut necklines.

A new term for the spring is Cupola- describing the bell shaped shoulders. The rounded shape continues to the sleeves. Fabric for the spring include silk, alpaca or mohair.