From the 1 September, 1954 Vogue, an ad featuring a super feminine coat by Ben Zuckerman made up of wool from the A.D. Ellis Wool Mill.

'Ben Zuckerman's striking sweep of flowing line... taking its distinction from Ellis pure cashmere, luxury fabric with the fabulous air of romantic Tibet- and as precious as your most prized possession.'

Ben Zuckerman was well known by this time for his incredible tailoring.  His suits, in 1954, had waistlines tapered to the smallest possible dimension. Skirts were reed thin, but not tight. They had a fold or pleat to provide freedom of motion. He also featured rounded 'lily pad' collars or collars with points nearly to the shoulder. 

Fabrics helped to make Ben Zuckerman more luxurious. He featured the new at the time silk and wool blends, as well as alpaca. The highlight was seen as a homespun wool suit in honey-beige with braid trim. 

Coats ranged from fleecy pink to slim silhouettes in navy blue worsted. Many of the coats were in seven-eights length.