Thursday, 12 November 2009


From the 11 July 1955 Life Magazine- Glad tidings about glad rags.

'From all over the prospering U.S., buyers had come into the collections well heeled and expectant. But they were astonished and delighted at the attractiveness of the new clothes.  The wholesalers had sent out their wares confidently.  Still they were dazed by the torrent of orders. But most astonishing of all was the way the boom hit the luxury lines. In dresses that would retail at $100 or over, the business was positively staggering- up 60% from last year. 

In the picture above, Ben Zuckerman, Seventh Avenue high priced coat and suiter, stands with the biggest sale, an I Magnin order representing $70,000.'


From the 28 January, 1957 Life Magazine- Stylish Slouch: Spring suits-and wearers-take on a relaxed look.

'In shopping for a new suit this season, the word to remember is 'relax'. Grown nostalgic for the 1930's, U.S. designers are showing slouch suits influenced by the great Parisian designer Chanel.  Casual and easy fitting- to make the wearer look younger, says Chanel- these suits have pockets to lean on and hipbone-length jackets worn open wide. Blouses, an integral part of the suit, are often specially designed for them.  Made of soft tweed or jersey, the suits are worn with felt hats  which fit the head, or more casual still, with no hat. Women who are used to trim suits may consider the slouch models untidy- and there is real danger that wearers who carry the fashion too far will wind up looking sloppy rather than casual.

Casual outfits for spring are pale tweed suit with a short jacket and dotted blouse (Ben Zuckerman, $245) and a similar suit of wool and silk tweed with a silk blouse (Ben Zuckerman, $235).'

Again we can see that the definition of casual in 1957 is very different from what is considered casual today. The above two suits would be seen as quite formal in our current age.



From the 16 February, 1959 Life Magazine- Hue is the cry for Spring.

'Monotone of pastel lavender coat (Ben Zuckerman, $215) climbs among the multicolour pipes at the Esso Standard Oil Refinery'

'Contrast of red suit and its own hot pink blouse (Ben Zuckerman, $265) is emphasized by a sign on route 22 warning of new construction.'


From the 16 February, 1962 Life Magazine- Better Living.

'Pleated skirt, belted top, are cut like school uniform but are made of silk. Ben Zuckerman, $350.'


From the 1 September, 1961 Life Magazine-

'America's Master Tailor, Ben Zuckerman, anticipated the Paris trend with his snugly tailored suits for fall. This slender green wool has curvy fitted jacket and tiny tailored lapels.'


From the 1 September, 1958 Life Magazine- Win a Shopping Spree from Gleem and Royal Dreen!

Readers could write in for a chance to win all the items pictured above plus $5000 cash. A Ben Zuckerman coat of Vicuna was part of the prize. Vicuna is a South American mammal resembling a llama. It is an endangered species, and is known for its incredibly soft fur.


From the 12 September, 1955 Life Magazine- Red, Red and More Red- Fall Fashions sizzle with Fire Engine look from top to toe.

On the left is a cocktail dress by Galanos ($350) and on the right is a ball gown by Dior ($295). In the centre is a broadcloth suit with satin collar and cuffs by Ben Zuckerman ($195). Once again, we can see that Zuckerman clothing was amongst the very finest available in its day.